Mantra

noun

1. A sacred verbal formula repeated in prayer, meditation, or incantation, such as an invocation of a god, a magic spell, or a syllable or portion of scripture containing mystical potentialities.
3. A commonly repeated word or phrase, especially in advocacy or for motivation.
4. A concept or fact that is mentioned repeatedly, especially in advocacy.
5. A Vedic hymn of praise and prayer; collectively, the matter of the Sanhita or first division of the Veda, as distinguished from the liturgical matter, called the brahmana.