Affectation

noun

1. A mannerism or habit that is assumed rather than natural, especially to impress others.
2. Behavior characterized by such mannerisms or habits; artificiality.

   "a simpering manner that was mere affectation."

3. Strenuous pursuit or desire; earnest quest; a striving in the direction (of).
4. A striving for the appearance (of); pretense of the possession or character (of); effort for the reputation (of): as, an affectation of wit or of virtue; affectation of great wealth.
5. A striving for effect; artificiality of manner or conduct; effort to attract notice by pretense, assumption, or any peculiarity: as, his affectations are insufferable.