Promote

Verb

1. To raise (someone) to a more important, responsible, or remunerative job or rank.

   "He promoted his clerk to office manager."

2. To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity.

   "They promoted the abolition of daylight saving time."

3. To encourage, urge or incite.
4. To elevate to a higher league.

   "At the end of the season, three teams are promoted to the Premier League."

5. To increase the activity of (a catalyst) by changing its surface structure.