Promote

verb

1. To raise (someone) to a more important, responsible, or remunerative job or rank.

   "He promoted his clerk to office manager."

2. To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity.

   "They promoted the abolition of daylight saving time."

3. To encourage, urge or incite.
4. (usually in passive form) To elevate to a higher league.

   "At the end of the season, three teams are promoted to the Premier League."

5. To increase the activity of (a catalyst) by changing its surface structure.